Southern Truck Lifts approached us with an existing logo and website…however, they wanted to update their branding communications and web presence. We built a mobile responsive website that works great on all screen sizes and a commerce capable webstore with nearly 200 products. We utilized a lean process of rapid prototyping and ideation along with several methods of user research and a discovery process to design an incredible UX (user experience) in less than a week. The complex information architecture and interaction design required by the client made this a daunting task, but our team was able to deliver to their delight. We implemented several tools to assist with business metrics and social strategy making this one of our most useful projects to date.