Cupcakes in place of a traditional wedding cake? YES. The founders of Toledo based Cake In A Cup asked us to develop a mobile responsive website implementing their existing logo and visual aesthetic, making it easier for potential consumers to find them on phones and tablets…and just a month after Google updated the search algorithm that factors in a website’s ability to display efficiently on mobile devices in their search rankings. We designed and developed several sliders featuring an array of cupcakes on the landing page of the site and built a flavor of the month architecture into the navigation and dropdown so the owners can easily update the site themselves and at their discretion. The site is integrated with the company’s social profiles to maximize their marketing efforts and social strategy.

Nate Walke is an artist and the founder of Futuristic.
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